Built by a small team, for pool service operators with actual routes.
We make one product, a trade-native AI operations layer, for a specific kind of shop, pool service operators between $300K and $10M in annual revenue. The whole company is organized around doing that well.
Why pool service specifically.
Pool service is the most underserved trade in the AI tooling market. The whole industry runs on recurring revenue, but most operators don't run their saves like a recurring-revenue business. The software is excellent at tracking what happened. It's not built to make calls happen.
The pool industry is also the most fragmented major trade. There is no Roto-Rooter of pool service. The biggest national brands serve a few percent of the market. The other 95+% is operators with one truck to twenty-five trucks, running on local reputation, recurring relationships, and very thin margins.
That fragmentation is what we serve. Not by replacing your software, but by operating alongside it.
How we're different from horizontal AI vendors.
Generic AI receptionists, Smith.ai, Ruby, Answer Connect, are horizontal products with a "pool service" landing page. The actual AI doesn't know the difference between a green-pool emergency and an equipment quote. It routes everything the same. It uses the same qualification script it uses for dentists and e-commerce stores.
That's not enough anymore. A homeowner asking about LSI saturation, or a property manager asking about commercial code compliance for an HOA pool, needs an answer from someone who understands pool service. Our AI handles these natively because we built it around the pool service business model from day one.
How we're different from pool service software.
Skimmer, PoolBrain, Pool Founder, Pool Office Manager are system-of-record tools. They store data, they manage routes, they handle billing, they track chemistry. They don't actually make the call to the customer who just emailed cancellation notice. They don't return the angry call before it goes to BBB. They don't qualify the new lead by ZIP density before they go on the route.
We're the doing layer. Skimmer knows you have 247 accounts, we know which 12 are at risk this week and what to say to keep them.
How the business model actually works.
Flat monthly fee. Three tiers. Month-to-month, no contract. Free prototype. No per-call, no per-minute, no overage.
Boring. Deliberately. The entire category we compete with charges by volume, which is backwards, charging customers more exactly when volume surges (storm-driven algae blooms, equipment failures during heatwaves, opening or closing season crushes) creates the wrong incentive on both sides.
We'd rather have a customer who stays five years at flat pricing than one who overages their way out in six months.
Who we're not for.
If you have 15 accounts and you know all of them by name, this is overkill. If you're a national franchise with thousands of locations and a dedicated AI team, this is probably too hands-on, we're opinionated about prototypes, and your procurement cycle will outlast the time it takes us to build.
We fit best with shops doing 60 to 600 weekly accounts, a tech team of 1 to 25, and the operational maturity to know exactly which accounts you've been losing and why.
See the prototype before you decide anything.
Twelve hours. No card. Tested on your own calls.